Research

Email marketing is a business strategy that aims to persuade potential customers to buy through an effective series of emails. These emails take part in three categories or funnels of marketing.

E-mail is vital for business communication. E-mail marketing is a business strategy that focuses on sending commercial email messages to customers. This article will take a closer look at this topic.

There is little consensus on the role of elements in the taxonomy of the Saas footer. To this end, this article aims to shed light on the functions of these elements and the concepts that form them.

What do dashboards visualize? In this study, we will answer this question by touching on aspects as diverse as performance measurements, visualization, and the UI that characterizes them.

The landing page should be designed to attract, sustain, and focus the visitor's attention so that they perform an action in a short period of time. To this end, nine principles should be considered.

A landing page is a complex unit that must persuade by using a specific structure to trigger automatic responses that favor a visitor's action time making navigation more dynamic and efficient.

Mobile navigation goes beyond reducing a desktop counterpart. After analyzing the results of a frequency study, similarities and differences between desktop and mobile navigation bars were uncovered.

User acceptance of a software product depends on maintaining a balance of elements. The best way to face this challenge is by using a coherent categorization criterion.

Agile methodologies respond to the challenges in the incorporation of complex products. This study looks into the interface of agile methodologies applications for project managers.

Web designers and developers should ensure the usability of PM web apps. In this article, we will analyze this aspect through a study of account creation and configuration.

Web design for mobile devices is challenging since navigating with a desktop is no longer the only option. Designing for these devices is now a priority for eCommerce stores. Here is what we know.

Category pages are essential for eCommerce websites with broad catalogs. In this article, we will set out to describe the differentiating features of these pages.

Product Listing Pages (PLPs) are catalogs that show items a user can buy on a website. In this article, we will explore the essential structure and elements that make up these galleries of items.

It is important to understand product pages very well to get the UI design right. In this article, we will examine product pages to identify their structure and what general aspects characterize them.

The checkout is the place where we go from prospects to customers. In this article, we will study the checkout process in a set of e-commerce stores to explain which method is most used.

Design-wise, most web pages are structured by combinable blocks, but few of them show true aesthetics and functionality. A configuration that organizes them in a specific order will be discussed here.