Rising, surviving and lasting
The dandelion can thrive in difficult conditions; it rises above life's challenges. The cottony threads atop the seed insure take off and allow its seeds to become airborne, spreading around with freedom.
Wellbeing
Connected to Apollo, the Roman sun Good and also a god of healing, as well as connected to Belenus, a Celtic sun god, it becomes easy to connect the dandelion to the suns radiance, energy, and sense of well being, which are positive emotions the brand highlight.