MonthlyCup
August 2017
Small change
Extraordinary difference
Small change
Extraordinary difference
Menstrual Cup is an environmentally conscious alternative to disposable products for woman hygiene.
"Finding the Small Change that Made the Big Difference!"
See how Quo supported MonthlyCup to carry out the redesign of its logo taking into account the need to have a better focus on the target consumer market of its innovative product.
The Challenge… To ensure that the costumers don’t lose their association with the brand despite the proposed changes to the logo.

Our Thinking!

We proposed to make very subtle and well-calculated changes, specifically in color and contrast, also simplifying the morphology of the pictorial brand and perfecting the typography.

Solutions

Assessment & Audit | Brand Identity | Brand Guidelines | Logo | Design Implementation | Website design & creation
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Preliminary proposal: 

A dandelion as a symbol of progress and continuation

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Rising, surviving and lasting

The dandelion can thrive in difficult conditions; it rises above life's challenges. The cottony threads atop the seed insure take off and allow its seeds to become airborne, spreading around with freedom.

Wellbeing

Connected to Apollo, the Roman sun Good and also a god of healing, as well as connected to Belenus, a Celtic sun god, it becomes easy to connect the dandelion to the suns radiance, energy, and sense of well being, which are positive emotions the brand highlight.
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Simple pictorial mark
A dandelion as a symbol of progress and continuation

Simple

Minimalistic and non overdrawn logos are often easily recognized, incredibly memorable and the most effective. A clean and distilled logo will also catch the attention of a viewer zipping by signage at 70 miles per hour, on the packaging or stationary materials, or in any other vehicle used for advertising, marketing, and promotion.
Under dark backgrounds
A dandelion as a symbol of progress and continuation

Versatile

An effective logo is able to work across a variety of mediums and applications. The logo is functional under dark backgrounds, and fully understandable when showcased in one ink.
Black and white
MonthlyCup

Black and white

Working first in black and white to ensure that the logo will look good in its simplest form is an initial requirement for creating a well-done job. At early stages, color can become very subjective and emotional. This can distract from the overall design and the composition of the design elements. If it looks good in black and white, the logo will be good enough for business.
Minimum size
Minimum reduction size

Minimum size

Legibility of a logo is always a top priority. The design is plenty readable in common circumstances, smaller sizes for print, or reduced digital scenarios. The minimum size of this logo is 21px on screen or 0.25in (6.35mm) in print.

Usage scenarios representations

Website header
Social profile pic

Preliminary proposal: 

A cup building direct correlation with the brand

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Distilled, clean, and high impact

Being uncomplicated is one of the hardest things to achieve and requires most work on a logo. A bright subtractive technique is employed to get the most of a menstrual cup shape while keeping details to the minimum, and keeping aesthetics at the top.

Depth of meaning

An ultimate goal for this prototype was conveying a central layer of symbolism that makes people experience the brand as a charming and adorable feeling, rather than an award instrument to be inserted into the body.
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Simple pictorial mark
A cup building direct correlation with the brand

Simple

Minimalistic and non overdrawn logos are often easily recognized, incredibly memorable and the most effective. A clean and distilled logo will also catch the attention of a viewer zipping by signage at 70 miles per hour, on the packaging or stationary materials, or in any other vehicle used for advertising, marketing, and promotion.
Under dark backgrounds
A cup building direct correlation with the brand

Versatile

An effective logo is able to work across a variety of mediums and applications. The logo is functional under dark backgrounds, and fully understandable when showcased in one ink.
Black and white
MonthlyCup

Black and white

Working first in black and white to ensure that the logo will look good in its simplest form is an initial requirement for creating a well-done job. At early stages, color can become very subjective and emotional. This can distract from the overall design and the composition of the design elements. If it looks good in black and white, the logo will be good enough for business.
Minimum size
Minimum reduction size

Minimum size

Legibility of a logo is always a top priority. The design is plenty readable in common circumstances, smaller sizes for print, or reduced digital scenarios. The minimum size of this logo is 21px on screen or 0.25in (6.35mm) in print.

Usage scenarios representations

Website header
Social profile pic

Preliminary proposal: 

Butterfly as a metaphor of menstrual cycles

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Life, cycle, and transformation

Birthed from an egg the butterfly lives it's early life as a caterpillar. It then retreats within the pupa or chrysalis where it undergoes a transformation, and finally, when it leaves the chrysalis it is reborn as a beautiful winged butterfly. This magnificent life closely mirrors the process which MonthlyCup consists of.

An industry pattern reference

The butterfly may be –undetermined hypothesis– a familiar symbol for customers to associate with feminine hygienic products, due to its secondary usage on advertising campaigns across the years by industry related brands; this due to the figure delicateness, cuteness, and symbolism of freedom.
how to #1
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how to #6
Simple pictorial mark
Butterfly as a metaphor of menstrual cycles

Simple

Minimalistic and non overdrawn logos are often easily recognized, incredibly memorable and the most effective. A clean and distilled logo will also catch the attention of a viewer zipping by signage at 70 miles per hour, on the packaging or stationary materials, or in any other vehicle used for advertising, marketing, and promotion.
Under dark backgrounds
Butterfly as a metaphor of menstrual cycles

Versatile

An effective logo is able to work across a variety of mediums and applications. The logo is functional under dark backgrounds, and fully understandable when showcased in one ink.
Black and white
MonthlyCup

Black and white

Working first in black and white to ensure that the logo will look good in its simplest form is an initial requirement for creating a well-done job. At early stages, color can become very subjective and emotional. This can distract from the overall design and the composition of the design elements. If it looks good in black and white, the logo will be good enough for business.
Minimum size
Minimum reduction size

Minimum size

Legibility of a logo is always a top priority. The design is plenty readable in common circumstances, smaller sizes for print, or reduced digital scenarios. The minimum size of this logo is 21px on screen or 0.25in (6.35mm) in print.

Usage scenarios representations

Website header
Social profile pic

"Its Impact…"

Giving support to the Menstrual Cup Brand to break the paradigm of using the pad and tampon.

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Menstrual Cup is an environmentally conscious alternative to disposable products for woman hygiene.

Menstrual Cup is an environmentally conscious alternative to disposable products for woman hygiene.

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Isabel Vega, Designer – Quo Agency, Inc.

MonthlyCup's logo is a quite great sample of how much details and work stand behind a subtle evolution, and how such evolution is improving the brand's opportunities.

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Credits
The strength of the team is each individual member. The strength of each member is the team.
 ~ 
Phil Jackson
Business and Marketing Researcher

Diego Gonzalez

Account Manager

Diego Gonzalez

Product Designer

Aura Mariani

Look for a new angle.
And push barriers out from your comfort zone.
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+ 1 631 892 6227
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Suite 4000
10004. NY
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