Discover how Quo Agency helped Menskopp with designing and building a tool that would allow them to create branded and content-rich emails tailored to custom design needs, granular control on mobile responsiveness, and multi-language requirements that held Scandinavian types.
Menskopp, also known as MonthlyCup for English customers, is the first menstrual cup brand in Sweden, providing superior menstrual protection in terms of economy, environment, health, and convenience. Over the years, the brand has become a strong foundation that helps educating and breaking down the stigma about periods and menstrual protection, for which Email is a fundamental communication channel. Hence, the brand stood in need of a solution for producing marketing and transactional emails (e.g. newsletters, offers, informational letters, successful transactions notifications, and more system generated emails). Key items to consider involving the possibility to control whether or not certain sections of emails would appear on desktop or mobile (or both), getting design templates tailored to the brand's specific requirements, and allowing users to produce multi-language Scandinavian characters emails (oftentimes bearing failures with standard email engines).