Menskop Email App

Tailored Web Tools

Enhancing Email Making
A web app to conceive and maintain templates for branded emails

Blending granular mobile control and highly customized design over email templates

Discover how Quo Agency helped Menskopp with designing and building a tool that would allow them to create branded and content-rich emails tailored to custom design needs, granular control on mobile responsiveness, and multi-language requirements that held Scandinavian types.

Menskopp, also known as MonthlyCup for English customers, is the first menstrual cup brand in Sweden, providing superior menstrual protection in terms of economy, environment, health, and convenience. Over the years, the brand has become a strong foundation that helps educating and breaking down the stigma about periods and menstrual protection, for which Email is a fundamental communication channel. Hence, the brand stood in need of a solution for producing marketing and transactional emails (e.g. newsletters, offers, informational letters, successful transactions notifications, and more system generated emails). Key items to consider involving the possibility to control whether or not certain sections of emails would appear on desktop or mobile (or both), getting design templates tailored to the brand's specific requirements, and allowing users to produce multi-language Scandinavian characters emails (oftentimes bearing failures with standard email engines).

Our Work

To be up to the challenge, Quo developed a web app that allows MonthlyCup to create HTML for emails within an intuitive, non-code, and everyone-can-use-it interface. Such a solution would naturally allow users to export email-clients compliant code. Email templates would be saved and organized so to be able to continue working over templates instead of getting started from scratch every time a new email template is to be developed. Creating interfaces for mobile and desktop was a disruptive feature to offer since no current email code creator would do so in such a way. And treating unusual characters would make emails able to manage Scandinavian texts.

Related services

Icon Design
HTML Development
Web apps
User Interface & Experience Design
MonthlyCup Email App 1x1
MonthlyCup Email App 1x2
MonthlyCup Email App 1x3
MonthlyCup Email App 1x4
MonthlyCup Email App 1x5

Smooth interface

Studies over key market leaders such as MailChimp helped to shape an intuitive, non-code, and everyone-can-use-it interface for users.

Compliant code

Email clients are inconsistently rendering HTML. Getting to basics with tables and in-line CSS and strong testing made our emails compliant.

Efficiency approach

Basic, though significant – Saving and organizing templates were taken into a super easy and efficient process, drastically improving productivity.

Mobile optimization

Quo took profit on the latest email clients standardization waves to get users able to build an email's variation that is different entirely for mobile.
MonthlyCup EmailApp 2x1
MonthlyCup EmailApp 2x2
MonthlyCup Email App 2x3
MonthlyCup Email App 2x4
MonthlyCup Emai lApp 2x5
MonthlyCup EmailApp 2x6
MonthlyCup EmailApp 2x7
MonthlyCup Email App 2x8
MonthlyCup EmailApp 2x9

A tailored user flow

Distraction free interface specially designed to improve users common tasks and avoiding distractions on non-necessary pieces.
MonthlyCup Email App 3x5
MonthlyCup Email App 3x4
MonthlyCup Email App 3x3
MonthlyCup Email App 3x2
MonthlyCup Email App 3x1

Michael Cavallin - CFO at MonthlyCup

Strongly recommended and great designing results. Experienced and creative staff with a great structure they may help out in both small and large projects. We work with them on a distance all the way from Sweden and we look forward to expanding our future business together.

Visually responsive emails

The main pain to relieve, when approaching responsive emails for Monthly, became getting a markup that would be responsive on most popular email clients (including Google), and that would allow users to set up with easy whether a block would become visible for desktop, for mobile or for both. All of it, within a friendly interface.
Believe and act as if it were impossible to fail


Raw HTML creator
Ron Herrera
Project Director
Carlos Briceño
UX Designer
Ron Herrera
Back-End Developer
Junior Jiménez
Read next:
Pre-order eCommerce system
Solving retail challenges
A solution to a complex pre-ordering system for seasonal products
We love new challenges
Contact us for software development, web solutions, marketing, and strategies.

General inquiries or doubts?

Contact us

Issues with software?

Contact support

Want to join our team?

Job applications

Custom enterprise software development. Quality assurance. Web and mobile. All major technologies.
Clear design process. Business-research approaches. Top industry standards for usability.
Deep research and analysis. Insight-driven content. Strategy-focused business.
Data analysis. Ideas generation. A primary focus on sales goals.
Google Reviews
Quo Agency
Look for a new angle
Quo Agency, Inc. 17 State Street Suite 4000, NY, New York.