Quo Agency Inc.

Betelgeuse is a multi-purpose set of icons with a very particular visual style and with a distinctive technical approach for graphic design use.

Using an efficient work framework for designing a massive set of beautiful icons

See how our agency created an extensive group of multi-purpose icons that can be customized as desired by designers.

Betelgeuse has developed an amazing visual set of 3,000 figures that cleverly uses a three-color palette scheme that syncs with Illustrator document styles so that the icons can be massively customized within any brand's palette without losing its multi-styles feature. Our agency had the challenge of creating a set of thousands of icons with the ability to adapt them graphically and visually to any brand, in no time; a feature for which both Illustrator and Sketch apps brought value to our framework.

Our Thinking!

Icon Design, Art Direction.

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Careful and Dedicated Aesthetics

The delicacy and aesthetics in the development and production of the icons were the premises in this project.

No Random Details

Betelgeuse leaves nothing to chance: careful attention to detail allows delivering a high-quality product.

Originality

Based on offering a unique product in its class, it guarantees an originality that stands out with the naked eye, achieving a visual impact that will not be overlooked, attracting the attention of potential clients.

Empowering Efficiency

How to create an icon-making process that allows designers to easily change the graphic styles of the icons in a massive way to obtain useful variants in a very short period of time? This is where Betelgeuse comes into play, being of great use to generate copies of the whole set of icons, but with different shades of colors, different fill shades, different adornments (points, sparks, waves, etc.) and different styles of drawing.

Careth Colmenarez, Head of Graphic Design – Quo Agency, Inc.

"Working with Betelgeuse was a very pleasant challenge to take. The icon set delivers high-quality standards and promises further customization in colors, strokes, shapes and background patterns, becoming a long-term enterprise."

Credits

"No one can whistle a symphony. It takes a whole orchestra to play it."

H.E. Luccock

Creative Director

Diego González

Account Manager

Diego González

Product Designer

Our Thinking!

Related services

Careful and Dedicated Aesthetics

No Random Details

Originality

Empowering Efficiency

Careth Colmenarez, Head of Graphic Design – Quo Agency, Inc.

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