The structure of Checkout in large-inventory eCommerce: Understanding its dynamics to simplify its process

Checkout experiences sampled from a group of 36 eCommerce stores of large inventory, were examined and its process disaggregated into small units. Among the diverse labels to refer to the Shopping Bag, "Shopping Bag" is the most commonly used. A comparison of the disaggregated items identified five systems to exist across the samples and to follow distinct, though relative, sequential progression concerning the user experience: Shopping Summary, Registration, Shipping, Billing and Payment, and Review.

Study on elements that constitute navigation and footer blocks in ecommerce stores with a wide catalog

From a design point of view, most web pages are structured by blocks that, theoretically, can be combined in hundreds of different ways, however, only a few of these combinations condense real aesthetics and functionality. These blocks are not pre-established, they depend on aspects such as the size of the website or theme, but over time, studies such as Beaird J.'s have described a hierarchical configuration that is framed within a container that, according to this author, it organizes them in a specific order.

Tailored for Users: Our SEO Approach

In general terms, search engine optimization (SEO) is a set of marketing strategies that drive a website to the top positions within the search engine results page. There are different ways to make websites more attractive to search engines, optimizing the categorization of keywords is essential, since this positions textual content during an organic search better. Participation in social media is another important factor, as well as the structure of links (internal and external), the length of the URL, the loading times and the quality of the content structure. In regards to SEO, Quo prioritizes what it considers essential during the construction of a site, the on-page variables

Metaphor creation: Stock Quo’s icons design process

Icon design is essential. Deep down inside of it, there is a semiotic structure used by new technologies in favor of user experience.

Experience, Interface and Usability: Quo Agency UX Projects

To understand users' true needs, we focus on Human-Centered Design, for this reason, Quo's vision is based on three aspects.