In general terms, search engine optimization (SEO) is a set of marketing strategies that drive a website to the top positions within the search engine results page. There are different ways to make websites more attractive to search engines, optimizing the categorization of keywords is essential, since this positions textual content during an organic search better. Participation in social media is another important factor, as well as the structure of links (internal and external), the length of the URL, the loading times and the quality of the content structure. In regards to SEO, Quo prioritizes what it considers essential during the construction of a site, the on-page variables
