The logo gathers the above variations

Main logo

Use whenever possible.
Milwaukee Joes Gourmet Ice Cream
This is our primary color and used most often.
Milwaukee Joes Gourmet Ice Cream
Used on light background scenarios in which it is permitted solely one ink. e.g. Stamp.
Milwaukee Joes Gourmet Ice Cream
Used on darker backgrounds.

Landscape

logo

Use in UI with limited space.
Milwaukee Joes Gourmet Ice Cream
This is our primary color and used most often.
Milwaukee Joes Gourmet Ice Cream
Used on light background scenarios in which it is permitted solely one ink. e.g. Stamp.
Milwaukee Joes Gourmet Ice Cream
Used on darker backgrounds.

The logo is constituted by the above components

Pictorial mark

To be used at the discretion of the artist on particular graphic design scenarios.
Milwaukee Joes Gourmet Ice Cream

Word mark

To be used at the discretion of the artist on particular graphic design scenarios.
Milwaukee Joes Gourmet Ice Cream

Slogan

To be used at the discretion of the artist on particular graphic design scenarios.
Milwaukee Joes Gourmet Ice Cream

Milwaukee Joes Gourmet Ice Cream

Colors

HEX

1A0C04

HEX

FFC300

Milwaukee Joes Gourmet Ice Cream

Suggested fonts

(main)
(safe alternative)
The spectacle before us was indeed sublime
Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.