Unlocking forms power

An agile workflow helping marketers and key departments moving forms data in real-time

New Unbounce form submission, then process the data and send it to an Airtable database

Forms can ignite powerful automated workflows that save tons of time for organizations. It can help with processes such as registering codes submitted through Unbounce in a database, or maybe getting CRM live updates with new leads. Concerning its level of complexity, this automation implementation difficulty is 1 to 2 out of 5.If having the time to learn the basics of Zapier, Parabola, or any similarly purposed application, as well as the time to troubleshoot potential issues or (even more common) potential limitations, you might consider building it in-house. If having a critical workflow, however, in which accidents and learning curve experimentation can become very expensive, then having us automate this process for you would be beneficial. Now, the most important: about the time your organization can save. Each workflow is unique and so the value this integration can bring up. However, by just assuming 15 minutes could be saved every day with this automation, times five salespersons, then the total savings would be approximately 27 hours a month (324 hrs a year).
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What technology stack is involved? Maybe Zapier, or Parabola? Is Airtable a better approach than Google Sheets or Excel? When is that scenario valid? What is the time that will be saved? What are the platform's limitations? Where should I consider using webhooks? Getting started with us meaning not having to worry about these and many inquries, and rest assured about the technical side of integrations is solid.
Carlos Briceno
Project Manager

Head of Automation Services

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The key questions, answered

What this integration is all about?

The Unbounce forms to Airtable integration is an agile workflow helping marketers and key departments moving forms data in real-time. The process is as follows: New Unbounce form submission, then process the data and send it to an Airtable database. Forms can ignite powerful automated workflows that save tons of time for organizations.

How difficult is this integration to implement?

1 to 2 out of 5. Perhaps the only tricky part for this integration, depending on whether your workflow requirements involve dealing with this, is filtering and manipulating information submitted through the form to transform it into something different to be sent to the Airtable. Also, there can be workflows such as searching the Airtable base for some value, analyzing such a value, and then proceeding to concatenate information to it depending on the analysis made. This is all extended functionality that can certainly be done but would be more difficult than a plain and straightforward Zap integration to communicate data from the Webflow form to the Airtable base.

When should I consider building it myself versus hiring a specialist?

This Unbounce forms to Airtable workflow is an easy to develop automation that does not require highly technical skills for integration, neither coding for making it work (AKA you can view a couple of Youtube tutorials and build the integration yorself if having enough time to invest on the learning curve). With this automation there are scenarios for which having technical assistance can pay its benefits. There can be, for instance, information from the form that requires being filtered and treated before being sent to the Airtable base. Here is an example: A formulary field can have a URL containing a UTM, for which it is desired to extract only a portion of specific information in that URL, then save it into a specific field in the Airtable base. That is a workflow that adds a little more complexity to the automation than most nontechnical users find it profitable to invest time into. If having the time to learn the basics of Zapier, Parabola, or any similarly purposed application, as well as the time to troubleshoot potential issues or (even more common) potential limitations, you might consider building it in-house. If having a critical workflow, however, in which accidents and learning curve experimentation can become very expensive, then having us automate this process for you would be beneficial. Say that you need an email notification to be triggered by this form submission process. However, you realize too late, after implementation, that "Email by Zapier" has a limit of only ten emails per hour. Ideally, your team should not lose any momentum to reaching back to a prospect because a platform technical limitation wasn't previously considered. The integrations your business relies on should be solid and built taking limitations into account. Say that you need an email notification to be triggered by this form submission process. However, you realize too late, after implementation, that "Email by Zapier" has a limit of only ten emails per hour. Ideally, your team should not lose any momentum to reaching back to a prospect because a platform technical limitation wasn't previously considered. The integrations your business relies on should be solid and built taking limitations into account.

How much time can this automation save for my organization?

Each workflow is unique and so the value this integration can bring up. However, by just assuming 15 minutes could be saved every day with this automation, times five salespersons, then the total savings would be approximately 27 hours a month (324 hrs a year).Here is another piece of information: If your team relies on good communication, then having the information automatically available in Airtable for everyone can become handy for discussion and task assignments.Thus, the return of investment for automating this workflow would go beyond just saving hours. Your team would certainly communicate better, react faster, and work more agile.

About Quo

Quo Agency, Inc. provides bright global customers with unparalleled quality solutions software development. We are passionate, enthusiastic to learn, and moved by solid ethics and moral integrity. Learn more about the values we stand for.

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No single do it all solution, nor married with any specific tech platform. We aren't evangelizing Zapier, or Microsoft Flow, or Bitrix, or RESTful API developments above all. Rather, we focus on suggesting what fits better to a specific set of requirements and constraints.

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We combine industry expertise across eCommerce, supply chain, HHRR, sales, and accounting to deliver innovative solutions that translate into measurable benefits.
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